7 Principles of an Ideal Logo

A logo is a vital aspect of business marketing. A logo is designed to serve as an anchor of a business’ brand. In the final analysis, a logo serves as the most visible manifestation of a company’s brand. A well-designed logo is vital. There are seven factors that should be borne in mind when it comes to designing an ideal logo for a business, product, or service.

Logos are a critical aspect of business marketing. As the company’s major graphical representation, a logo anchors a company’s brand and becomes the single most visible manifestation of the company within the target market. For this reason, a well-designed logo is an essential part of any company’s overall marketing strategy.

Keep It Simple

One of the Most important principles of a good logo is to keep it simple. Logos are utilized for a variety of different reasons. Simplicity renders it easier to utilize a logo in different ways.

Another reason simplicity is important in logo design rests in the reality that a person does not have the time to try and figure out what is meant by a complicated logo. A logo with extraneous “stuff” in it should be revised for simplicity.

Make It Memorable

A logo should be memorable at a glance. In the grand scheme of things, a logo typically only gets a quick look. With that glance, the design must be such that it is something a person will readily remember. In other words, when a person happens upon the logo at a point in time in the future, the logo registers.

The ultimate objective is for a person to be able to wed a memorable logo with the company, product, or service it represents. If this is accomplished, a simple, memorable logo truly has served its ultimate purpose

Make it Fresh

If you do a can of logos in a particularly industry, you are likely to find some pretty significant similarities between them. Multiple businesses within an industry may end up having logos that look like they were cut from the same template.

There very well may be a common theme that needs to be suggested by logos from different enterprises in the same industry. Nonetheless, “me too” logos are not a wise course to take.

You may be well served taking a moment exploring logos of the competition in your industry. Armed with this information, you are in a better position to understand what you need to avoid in the design of a logo for your business. By taking this approach, you are in a better position to avoid ending up as part of a branding pack.

Make It Timeless

When designing your logo, you need to keep an eye on a look that will endure, that will stand the test of time. You must avoid images and ideas that are trending at the moment but which lack any type of staying power for the long term.

Guidance on this recommendation can be found with some of the most enduring logos and associated brands in existence today. These include the logos and brands of such enterprises as Coca-Cola, Pepsi, McDonalds, and Nike.

Make it Proportional and Well Balanced

There are exceptions to this “rule.” However, the reality is that the most effective logos tend to be those that honor the design principles of symmetry and proportion. These two design concepts foster a logo that is more apt to be pleasing to the eye than an alternative that lacks symmetry and proportion. The logos associated with Twitter and Apple are two prime examples that adhere closely to the design fundamentals of symmetry and proportion.

Make the Logo Versatile

The design of your logo needs to be such that it can utilized in a wide array of contexts. Obviously, your logo will be used on materials associated with your company’s products or services. However, you may want to use your logo for other types of purposes.

For example, you might want to utilize your logo on custom USB flash drives. The inclusion of your company’s logo on custom USB flash drives can provide your enterprise with a unique brand development tool, provided the logo is designed for versatility.

Make Sure All Logo Elements Work Together

Finally, in designing your logo, you need to make certain that the graphic and typeface elements of it harmonize with one another. For example, if you have a clean, linear graphic, the associated typeface should be of the same quality.



Jessica Kane is a writer for Every USB, where you can create your very own custom usb drive for your brand or company.