Content Marketing is Evolving, Here’s What You Need to Know

Creating a brand identity starts with a successful content marketing strategy. Keeping up with the always-changing content trends can help your brand retain customers, engage an audience, and build trust.

The key to content marketing is to always know what is coming up next and keeping up with the current trends. Marketing is always evolving and you need to keep up!

Video Content

It is no surprise that video content will rule the web in the next year and beyond. In fact, it might even be considered the most important medium of your content marketing plan. Videos have been trending for a few years now and continue to rise.

About 85 percent of businesses use video content in their marketing. This is up 24 percent from just 4 years ago.

Video content will be a staple in your content marketing plan for years to come. Videos are great to share on social media, help ads become more engaging, and even add spice to your website.

Mobile Optimization

Can’t forget mobile phones! Around 61 percent of searches on Google come from mobile phones. And mobile phone usage is expected to attract 7x more people in the year 2022.

People are using mobile phones to access social media, browse websites, and view videos. This is a good thing, but you need to make sure you are remembered to optimize your SEO for mobile usage. This will help you stand out among your competition.

High-Quality Content

Of course, high-quality content is going to be one of the biggest factors when it comes to a successful content marketing plan.

As marketing evolves, your content needs to follow along. Right now, being empathetic in your content is going to help. The current algorithm prioritizes more meaningful content.

You can achieve this by understanding your audience by putting yourself in their shoes.

With high-quality content, you can create an engaging piece that your audience will want to read.

Work with the Pros

If you are inexperienced when it comes to marketing, it can seem like a daunting task. This is when you should leave your content marketing plan up to a skilled Arizona marketing firm. Located in the heart of downtown Phoenix, Ivio Agency specializes in all things branding and marketing. Their team is available to create a plan that suits your business and that keeps up with the latest trends. Remember, even though marketing continues to evolve, it doesn’t mean you have to be left in the dust. Work with a professional agency to keep up with the times.