The fashion industry is very dynamic. While some fashion trends stay in style for decades, others may barely last for a month. New types of fabrics and trendy designs are always monopolising the market. As such, the fashion industry always needs people who can predict these trends and personalise products to sustain intense competition in the market.
If you have a knack for knowing which styles will become a successful fashion trend, or what the current season’s trendiest looks are and which fashion statements would be picked up by the public, you should a career in fashion marketing.
Read on to learn what fashion marketing involves and what kind of jobs you might expect after a degree in fashion marketing.
What does fashion marketing involve?
Fashion marketing incorporates the domains of business and fashion. It involves promoting and raising awareness about your fashion brand, researching your competition and devising new promotional strategies for your company products.
A career in fashion marketing revolves around communicating the core values of a fashion brand to create interest among potential customers and driving sales to boost revenue.
Careers opportunities with a fashion marketing course
If you have a keen interest in business in addition to an innate sense of fashion, you should consider a career in any fashion marketing position. Here are a few career roles that might be of interest to you:
- Fashion marketing manager: As a fashion marketing manager, you are responsible for devising different ways to market your company’s fashion products. The role also includes managing photo shoots, travelling for new store openings, managing different sales teams and analysing the results of marketing campaigns.
- Retail fashion purchaser: If you are a shopaholic with a good knowledge of fashion brands, this is the ideal role for you. These professionals are expected to have a keen intuition of fashion trends as well as the ability to predict customer preferences based on various qualitative and quantitative research.
- Store planner: You might not think much about it while shopping, but the placement of different brands in the store is not by accident. A store planner is like an interior designer for a retail store. In this role, you will have to anticipate customer psychology and their movements to design the store in such a way that the maximum number of products catch the customers’ eyes.
In addition to these roles, you could also pursue the roles of a fashion sales manager, art director, fashion trends analyst, fashion PR executive or fashion brand strategist.A course in fashion marketing can prepare you for a wide range of career paths in the fashion industry. You can also pursue an undergraduate degree in fashion designing and specialise in fashion marketing. Whether you want to pursue a bachelor’s degree in fashion design or fashion marketing, be sure to pick a college that offers internship opportunities which will provide you with first-hand experience in the field.