Long gone are the days of spending hours at a store browsing through the limited stock for that one special piece of jewelry.
The internet has completely revolutionized the way we live, and the way we shop. Buying jewelry now can be done with the simple click of a button.
However, that doesn’t mean that buying jewelry online doesn’t come with its own complications. To ensure the online jewelry buying process goes smoothly, check out these five tips and tricks.
1. Verify the Seller
The number one rule for buying jewelry online? Make sure you trust the seller.
Do your research, and make sure the online seller has been in the business for several years. If you’re buying antique jewelry, you’ll especially want to make sure that you have a way to contact the seller directly.
You can also verify the seller by checking with Better Business Bureau and making sure they are in good standing there.
2. Check for Transparency
When buying jewelry online, it’s extremely important to make sure the seller is completely transparent about their product.
You want a seller who clearly states their return policy (which, but the way, should always be guaranteed when it comes to jewelry). You also want to make sure the seller lists their product information. This should include everything from the price including tax, the weight of the metal, and the quality of the stone.
If you’re buying a ring, you’ll want information about the carats as well as the crafting of the ring.
The shop that sells these Hamilton Khaki watches is great examples of seller’s transparency.
The more photos there are of the jewelry on the website, the better.
The downside of buying jewelry online is that you are not actually allowed to handle the item. Therefore, it is very important that the seller provides with as many images of the piece as possible.
The item you are interested in purchasing should be shown from every angle, (front, back, right side, left side), notable details should be highlighted, and any imperfections or scratches should be pointed out clearly.
4. Read the Reviews
There is perhaps no better way verify the quality of the jewelry you’re buying and the quality of the seller than by reading reviews online.
People aren’t afraid to say what they think in online reviews, so reading these should give you a very good idea of what you’re about to buy.
Keep in mind that if the reviews seem too good to be true, they probably are. Some companies filter out bad reviews, and some even hire others to post positive reviews for them.
5. Look for GIA Certification When Buying Diamonds
Buying diamonds online can especially feel like a gamble. And because they’re so valuable, you want to be extra careful.
One way to ensure you’re buying a quality diamond is to make sure that it’s been certified by the GIA (Gemstone Institute of America). This is a world renowned non-profit that issues reports on a gemstone’s clarity and color.
With these tips, you should have no problem finding a high-quality piece of jewelry online. Happy shopping!