Honestly, people should put more thought into their “Meet the Team’ pages. A lot of them are genuinely cringe-worthy, obviously made on the spot just to put something online, with bad photos of the team and even worse descriptions.
Why bother to create this page, you may ask yourself? Do people actually care about who is behind the meet our team content on my website, or the products that I create and sell?
The short answer is yes, they care. In a world where technology is taking over our lives, and the more we engage in online conversations, the more disconnected we feel, putting a face on your brand can help you create a meaningful relationship with your prospects.
So, don’t skip this section on your website nor treat it as an afterthought. Instead, try to get creative and present your team in a way that helps prospects see that you’re more than just another faceless brand.
How do you do that?
Here are a few ideas.
A good “Meet our team” requires a precise structure. So, before you start writing descriptions or taking photos of your colleagues, think of what you want the page to highlight.
Do you want it to convey your creativity? Do you want to showcase the individual strengths of each member? Figure out your goals before you start building the page as it can help make the section look put together and professional.
Be Professional about It
The “Meet our team” page can function as a business card that presents and highlights the value of your company. That’s why it’s paramount to make sure that the content and design are professional and communicate expertise.
Take the time to interview every member of your team and create a thorough and creative description of their experience, work, and skills. Hire an experienced photographer to do the portraits. Never use stock images on this page. The point of it is to let people know who you are, so pencil in a photo shoot to get some real images of your team.
First or Third Person?
Using the first person in your “Meet our team” descriptions can help create a friendlier image and encourage prospects to get in touch with you. However, some businesses feel that using the third person allows them to convey professionalism and trustworthiness.
In truth, the choice is up to you and what you want to transmit. Using “we” when describing the team, for instance, makes you look more approachable and highlights teamwork, while “they” can feel a bit detached and cold, though you could use to to highlight expertise and seniority.
There’s no wrong answer here, though a good thing to keep in mind is to always address your customers as “you” whenever you’re mentioning them to create an initial link between you two.
Pick a Great Layout
The page will have both text and images, or possibly other forms of visual content, so picking the right layout is essential.
Choose something that doesn’t give an overall crowded effect, especially if you have several people on the page. Paragraphs should also be short and to the point. Highlight only the most important aspects you want to promote and not your team members’ entire life stories.
You want this page to be as readable and engaging as possible to ensure that potential customers get to know at least a certain part of you when they land on your website for the first time.
A Final Thought
“On the internet, nobody knows you’re a dog” – said a cartoon published in the New Yorker in 1993. It’s a testament to online anonymity, something that does not apply to online chat rooms, but also too many companies.
But, if you want to engage prospects and build a meaningful relationship with them, then you probably don’t want your business to remain anonymous. A creative “Meet our team” page can help you humanize your brand and build trust.