Millions of people every year head over to their favourite casino to enjoy either the slot machines, a little poker or a fascinating game of blackjack. Regardless of what your game of preference is one thing is for certain, no one heads to the casino hoping they will lose. We are all aiming to win big on the casino chips. Have you ever looked down in the middle of a game and wondered… “How did I get here ?!”Whether we are staring at our abundance of or lack thereof chips the other day while I was looking down at my table I couldn’t help but wonder. What really goes into the design of these precious pieces of plastic.
Everything that makes up casinos is built on being a psychological minefield. Their architectural design, as well as everything in it, has a methodical function devised to keep you, the player, inside spending your money. Some tactics they use are as conspicuous as the nose on your face, while others are guile and subtle. However, they all play on the player’s’ psyche and make them feel comfortable, wanted, and most of all, optimistic. This is no different when it come to the casino tokens. These casino tokens, also known as chips, checks or cheques are small discs used in lieu of currency in casinos that have way more than just a “pretty” design in mind.
Slick, Burnished and Gleaming
The number one rationale behind making the casino chips as bright and prominence is because A casino is a cacophony of wonderful and alluring stimulation: bells ringing, siren-like lights flashing, change clanging, slot wheels whirring, digital sounds beeping – it’s all captivating. Why is it captivating? Because it’s non-verbal communication saying, “Win! Win! Win!”. It gives you subconscious drive to want to win back the beautiful, gleamy poker chips instead of just calling it a lose and walking away from the table. It is a hidden underlying incentive and everything about these little tokens revolve around being hypnotically drawn to them. On some level, everyone, regardless if they are a big or small bettor, is attracted to these ostentatious displays of excess and flamboyance.
The casinos also take a lot of time and effort to look into the data analytics behind a design. That means that every single pre-drawn pictures and symbols that computer users can add to their documents. Isn’t just made online because they thought it would be a pretty and nice design. Data from the geographics of where the casino is located to the usual audience is all collected and formulated into what the best design and colour would create the most aesthetically profitable for the casino.
With the controversies around the 21st century about going green many casinos have now taken a step in an environmentally responsible path and have decided to to use this non-toxic and environmentally friendly advanced cleaning system. This pairs ultrasonic sound wave technology with the chemistry of a specially designed cleaning and conditioning solution to remove oils, grease and contaminates so that our guests can feel confident in the cleanliness of the casino chips they are handling.